Let’s Talk Childhood Cancer! 

September has been designated as Childhood Cancer Awareness Month to increase awareness about the disease, which affects over 45,000 children every year in India. This year, Cuddles celebrated September with a month-long campaign called, “Let’s Talk Childhood Cancer” to foster conversations around Childhood Cancer and its financial, social and emotional impact on children and their families. And, inspire more people to join the mission.

The campaign also shone a spotlight on the inspiring work of other organisations working with childhood cancer patients. These include ImPaCCT Foundation and their Home-Away-From-Home, Boston Children’s Hospital and their nutritional work in Burma, district cancer hospitals like MCC Thallasery, and counsellors who provide childhood cancer families with emotional support. 

We were thrilled to have our partners, Tally Solutions, participate in the campaign by involving their employees to raise funds for the nutritional support for child cancer patients. They also shared facts on Childhood Cancer with their employees and customers all of September. Speaking on the occasion, they said, “We are grateful and privileged to be a part of their journey. Cuddles has been doing a fabulous job in helping many children fighting cancer by looking after their medical, nutritional, and other requirements. The month-long campaign implemented in collaboration with Cuddles certainly helped spread awareness about childhood cancer and gave impetus to the fight against the ailment.” Tally has been sponsoring our FoodHeals Program for children seeking treatment at MMHRC Hospital, Madurai. 

Other partners like Hexaware Technologies, DSP and RBL Bank proudly displayed their support by displaying the childhood cancer ribbon on their social media profiles. While our young supporters and Friends of Cuddles, Nandini and Udhi, founders of Cravings For a Cause, spoke about why they’ve committed to fighting childhood cancer. Cravings For a Cause shares monthly sales proceeds from their volunteer-driven bake sales to feed children and starve cancer. 

In a beautiful show of commitment, our long-time supporter and film personality, Sonali Bendre, launched the “Go Gold for Childhood Cancer” campaign with her followers urging them to don the gold ribbon on their profile pictures. 

Let’s Talk Childhood Cancer was an opportunity to bring together organisations, corporates, celebrities, and patients under one umbrella to create a unifying voice for children fighting cancer.  Here’s to all the people and organisations working hard to make sure every child fighting cancer in India has a chance at cure.

To support the mission, head to www.cuddlesfoundation.org/donate

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